ALMANAK CREATIVE

The Project:

A complete brand design for our very own agency! We wanted a brand aesthetic that blends the cleanliness of the International Typographic Style, the rawness of Brutalist design, and the playfulness of folk art.

The Timeline:

November 2024-January 2025

The Outcome:

A complete suite of brand assets and complementary website, including a logo, wordmark, secondary wordmark, brand colors, brand fonts, and verbal identity guide.
Click here to view the full brand guidelines.

A graphic design poster illustrating logo and wordmark layout for 'ALMANAK' with organic, folk art floral pattern inspired shape in orange, black, and white, including dashed pink decorative elements and placeholder text on a dark background.

Logo Design

Almanak’s logo is the visual representation of our ideals. It is orderly in its shape and structure, fitting to a neat square grid, while being whimsical and artistic in its design.

The logo is perfectly imperfect; its hand-drawn characteristic doesn’t take itself too seriously. The design is reminiscent of folk art floral patterns, constructed with the custom lettering used in the secondary wordmark. Its organic and irregular shapes also evoke Rorschach inkblots, opening the door to creative interpretation.

Various logo design options for 'ALMANAK' featuring a stylized floral icon in orange, white, and black color schemes with different arrangements and backgrounds.
Pattern of orange folk art designs spelling out "Almanak" in abstract, stylized letters.

Web Design

You’re looking at it! Built using the Squarespace 7.1 framework, the site is filled with custom code and personal touches to keep it from feeling like a standard template.

Fonts

Almanak’s fonts are clean and classic to contrast the otherwise whimsical logo.

General Sans is the primary typeface for Almanak. Its design is orderly and geometric with round shapes and small apertures.

Gambetta is the secondary typeface for Almanak. Gambetta is a serif typeface especially effective in text and editorial design. It’s legibility, especially in print, compliments General Sans, which can be difficult to read in large blocks of small text.

A graphic design style guide for the font 'General Sans,' including font weights and styles such as Bold & Italic, SemiBold & Italic, Medium & Italic, Regular & Italic, Light & Italic, ExtrLight & Italic. There is a large letter A with measurement lines indicating its cap height, x-height, baseline, and descender.

Colors

Almanak’s color palette has soft neutrals and bold colors.

The primary palette should be used in most situations, with the expanded palette providing additional shades and colors to pull from.

Color palette chart with primary and expanded options for four colors: Charcoal, Greige, Cinnabar, and Navy. Each color has hex, RGB, and CMYK codes, with primary colors and matching palette examples.

Applications

We developed a collection of mockups to visualize the brand in action—from letterheads to merchandise, it’s important to understand how a brand will look when it is out in the world.

A white booklet with the word 'ALMANAK' and a logo in the top right corner, placed on a dark surface.
Black business card with an orange stylized folk art logo and white text that reads 'ALMANAK' and a website link 'almanakcreative.com' placed on a Gray concrete surface.
A magazine titled 'Almanak' with a large number '10' on the cover, placed on a gray surface and tilted with the top edge pointed towards the left.
A white mug with a gray rim, featuring a red abstract design and the word 'ALMANAK' printed on it, floating against a plain background.